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Carolina Curly: Tournament Edition Annoucement

It is with sheer excitement and anticipation that we announce our next installment of Carolina Curly, the Tournament Edition, presented by Elle Johnson Co.!  Carolina Curly is dedicated to naturals and natural enthusiasts, and our goal for this series of events (spring & fall) is to celebrate natural beauty while offering a sophisticated environment of beauty professionals, panelists, and educators. Held in Charlotte, NC bi-annually, the Carolina Curly Natural Expo boasts 800+ attendees, and is for the woman (and man) looking for an engaging experience dedicated to all things beauty (skincare, makeup, hair care, etc).

We're back at the luxurious SpringHill Suites for our Spring '18 Tournament Edition Expo, and will be located directly across from the Spectrum Arena, home of the Charlotte Hornets.

Prepare to enjoy an amazing selection of vendors dedicated to naturalistas and natural enthusiats, interactive demonstrations, a vibrant panel, and a beautiful setting with a glass enclosed patio overlooking uptown Charlotte.

Event Recap '17

Check out some of the video's, photos, and reviews of the 2017 Carolina Curly Natural Expo!  Thank you to all of the attendees, sponsors, vendors, guest panelists, show staff, bloggers, media personalities, etc.  We can't wait to see you next year!!!

xoxo - Elle Johnson, Founder

Ratings and Reviews

I had an awesome time!!!! Thanks for having me LaVonndra Johnson! Being new to the city - it was great to be a part of such an awesome event!!!!   A great event! A mix of fun, business, community and culture! You were professional and personable - I enjoyed meeting you.– Dr Sharon

This was truly the best event ever! LaVonndra Johnson thank you for showing out yesterday! Carolina Curly Natural Expo was epic! You did that! Thanks for allowing me to share my products to so many people! It was very successful!  It was amazing!!!! – Jacm

As a vendor at your event it was AMAZING! Hands down the largest and most successful event for me in over a year of vending! Please keep me updated on future events! Congratulations on getting thru your 1st Natural Hair Expo! – Shanna Simpson

Awesome event! Best I've ever vended. Keep doing your thing girl – Tanisha Roberts

It's refreshing to see a professional, well planned and well put together event for us by us!!  - Donna Ray

It was an amazing event....well organized and professional!! I really appreciated how you took time to interact with each of the vendors throughout the day. – Veronica Deese

It was an EXCELLENT event!!!! – Ashley Cobb

On behalf of the MEN who were definitely outnumbered LOL, I really appreciate being exposed to so much positivity... being on a panel with awesome brothers who have a lot going on, entrepreneurs, etc! I was amazed at the women who were empowering other women... The ENTIRE EVENT from a young black male entrepreneur's perspective was totally REFRESHING! PHENOMENAL JOB!! – Joshua Williams

It was such a beautiful and memorable experience. I was so honored to be able to be a voice on the behalf of the men. The amount of BLACK love and support at the Carolina Curly Expo was phenomenal! – D Black Ken

Yo, that expo was stupid, funky, ill, wild, dope, and ALL that other good flyness!!!!  - Shawn Allison
What an amazing event. It was great to feel and see all the empowerment in the room. Thank you for continuing to bring quality, positive, unique events to the city that highlight so many diverse entrepreneurs. – Deangelo Crane

It was amazing. Thank you so much for such an organized and edifying event. – Shanae Levine

Give it up for the gift bags! THE BEST I have ever seen!!!  - Tamara Davis Jack

We had an amazing time at the event. We are excited about next year's. – Rashea Baker 

Facebook Photo Galleries (see more photos on our FB page)

Tickets Available NOW

Get ready for the Carolina Curly Natural Expo 2017 presented by Elle Johnson Co, on Saturday, September 23rd.  Enjoy vendor shopping, beauty care specialists, panel discussions, a men's grooming lounge, a Curly Connections Cocktail Mixer, and style presentation.

Hosted at the luxurious SpringHill Suites (Uptown CLT), this expo is sure to be a grand occasion celebrated by natural lovers.  Early bird tickets are available through July 31st, there after regular admission pricing will apply.

We hope to see you there!

Crowned in Curls

Miss District of Columbia, Kara McCullough, has been "Crowned in Curls" (pun intended) as Miss USA 2017.  Kára McCullough, a 25-year-old scientist who works at the U.S. Nuclear Regulatory Commission, won the top prize Sunday night over the runner-up, Miss New Jersey Chhavi Verg, and the third-place finisher, Miss Minnesota, Meridith Gould.

McCullough — born in Italy and raised in Virginia Beach — studied nuclear chemistry at South Carolina State University. She wowed the judges early on (producers dubbed her “one of the most intelligent contestants in recent memory”), explaining that she hosts a community outreach program that helps children learn about science. She added that she hopes to inspire women who are interested in technology, engineering and mathematics fields.

“If you would have been my science teacher, I would have paid more attention in class!” declared actor Terrence Jenkins, who co-hosted the pageant along with “Dancing With the Stars” judge Julianne Hough.

In typical beauty pageant fashion, the Q&A portion required contestants to address controversial issues. McCullough’s answers to both questions — about health-care and feminism — sparked debate on social media. The first query: “Do you think affordable health-care for all U.S. citizens is a right or a privilege and why?” “I’m definitely going to say it’s a privilege,” McCullough responded. “As a government employee, I am granted health-care. And I see firsthand that for one to have health-care, you need to have jobs. So therefore, we need to continue to cultivate this environment that we’re given the opportunities to have health-care as well as jobs to all the American citizens worldwide.”

The reaction on Twitter was immediate. Same with her second question: “What do you consider feminism to be, and do you consider yourself a feminist?”

“So as a woman scientist in the government, I’d like to lately transpose the word feminism to equalism,” McCullough said as members of the audience cheered. “I don’t really want to consider myself — try not to consider myself like this die-hard, you know, like, ‘Oh, I don’t really care about men.’ But one thing I’m gonna say, though, is women, we are just as equal as men when it comes to opportunity in the workplace.”

“And I say firsthand: I have witnessed the impact that women have in leadership in the medical sciences, as well as just in the office environment,” she added. “So as Miss USA, I would hope to promote that type of leadership responsibility globally to so many women worldwide.”

reblogged from Washington Post

Media Sponsor: Queen City Magazine

We're excited to announce Queen City Magazine as our 2017 Carolina Curly media sponsor.  Queen City Magazine is print lifestyle magazine that highlights and celebrates women living and working in the Charlotte metropolitan area (covering both North and South Carolina).  Check out the spring cover below [you can find our ad on their back cover].


Title Sponsor Announcement: Elle Johnson Co.

We're excited to announce Elle Johnson Co. as a title sponsor for the 2017 Carolina Curly Natural Expo.  Elle Johnson Co. is a botanical based luxury skincare line with hair products to launch this summer as well.  Check out a little about the line below!

We believe skincare should be; nurturing to the skin, easy to use, smell delicious, and feel incredible. We bring to you our botanical based skin care line. Gentle, uncomplicated and extremely effective. - Elle Johnson, Founder


Are your products natural? Yes, our products are botanical based meaning they are natural ingredients derived from plants that are beneficial to the skin and are non-allergenic.

What are the ingredients? For a complete listing, please refer to the individual item when shopping. 

Below are our standard ingredients and extracts.

  • Japanese Green Tea
  • Aloe Vera
  • Antioxidants
  • Shea Butter
  • Jojoba Oil
  • Avocado Oil
  • Cucumber Extract
  • Chamomile Extract
  • Almond Oil
  • Grape See Extract

Tell us about your new hair product line.  We're very excited to launch our hair division this summer which will include a 3 product lineup: Hair Straightening Glaze - Hydro Moist Edge Control Balm - and Herbal Luxe Growth Serum

When will the hair product line be available?  Our hair division will launch late June.  Stay connected with us for details on the launch.